Thriving Minds is a new practice with a clear clinical focus: evidence-based treatment for OCD and anxiety disorders, led by two doctoral-level clinical psychologists. That specialization is a real advantage in paid search. People looking for ERP or an OCD specialist are searching with high intent, and a focused campaign can reach them without competing head to head with every general therapy listing in the Twin Cities.
This proposal covers three things:
Minnesota Web Studio is led by Matt Sommers, PharmD. With 12 years in clinical pharmacy practice before founding MWS, Matt brings a clinical healthcare background to every healthcare marketing project, including a working understanding of how to communicate about mental health care accurately, respectfully, and within Google's healthcare advertising policies.
As part of our free website review, we looked at thrivingmindspsych.com with an eye toward search visibility and ad readiness.
| Finding | Why It Matters | Recommendation |
|---|---|---|
| Every page we checked is tagged “noindex” | This tells Google to leave the site out of search results entirely, so people searching for you or your services cannot find the site organically | Switch indexing back on in your Wix SEO settings (we'll handle this at no cost) |
| No city, address, or service area on the site | Google relies on location signals for local search and Google Business Profile, and searchers want to know where you are and whether you offer telehealth | Add your location, service area, and in-person/telehealth options |
| Generic page titles (for example, “Home | Thriving Minds Psych”) and no page descriptions | Titles and descriptions are what people see in search results and a key signal for what each page is about | Rewrite titles and descriptions around OCD therapy, anxiety treatment, and your location |
| Ads would currently point to a general services page | Visitors who click an ad convert best when the page matches exactly what they searched for | Add a dedicated OCD/ERP landing page for ad traffic (optional add-on below) |
The site already communicates your expertise and treatment approach well. These changes are about making sure the right people can find it and take the next step.
Target launch: within about two weeks of kickoff.
Your ad spend is paid directly to Google, separate from our management fee, so you stay in full control of your budget and can adjust or pause it at any time.
Mental health is one of the more expensive healthcare categories in Google Ads. Industry benchmarks show average costs of roughly $4 to $5 per click nationally, with competitive therapy keywords in larger metro areas often running $10 or more. National telehealth platforms also bid on many therapy searches, which pushes prices up for broad terms. A specialty focus like OCD and ERP, paired with a well-matched landing page, is one of the most effective ways to keep costs down.
Based on current benchmarks, here is what different monthly budgets could reasonably produce:
| Monthly Ad Spend | Daily Budget | Estimated Clicks ($6 to $12 per click) | Estimated Inquiries (3% to 8% conversion) |
|---|---|---|---|
| $600 | About $20/day | 50 to 100 | 2 to 8 |
| $1,000 Recommended | About $33/day | 85 to 165 | 3 to 13 |
| $1,500 | About $50/day | 125 to 250 | 4 to 20 |
Our recommendation: Start around $1,000/month. This gives the campaign enough data to optimize within the first 60 to 90 days. If you'd like to start leaner, $600/month is a workable floor, with the understanding that optimization will take longer.
Results toward the higher end of each range depend on a dedicated landing page, accurate conversion tracking, and the website fixes above. We'll refine these estimates with real Twin Cities data during kickoff.
Your Google Business Profile is often the first thing people see when they search for a therapist nearby, and it appears in Google Maps and local results at no cost per click. Ongoing management includes:
A Google Business Profile requires either a physical office address or a defined service area. We'll confirm the right setup for your practice at kickoff.
| Item | One-Time | Monthly |
|---|---|---|
| Website review (completed) | Free | — |
| Switch off noindex so Google can index your site | Free | — |
| Google Ads setup (account, keyword research, ad copy, conversion tracking, launch) | $300 | — |
| Google Ads ongoing campaign management and monthly reporting | — | $150/mo |
| Google Business Profile management | — | $50/mo |
| Total (core services) | $300 | $200/mo |
| Optional Dedicated OCD/ERP landing page for ad traffic, built in your existing Wix site, including page title and description | $200 | — |
| Ad spend (paid directly to Google) | — | Your choice, $1,000 recommended |
Google Ads setup and management are offered at a reduced introductory rate.
Questions anytime: 651-252-4340 | minnesotawebstudio.com
Benchmark sources: LocaliQ 2026 healthcare search advertising benchmarks (via WebTonic); Beacon Media + Marketing mental health clinic ad data; Unbounce Conversion Benchmark Report (via OfficeConsumer). Estimates are based on industry averages and are not a guarantee of results.
Pick your package below and submit. Let us know your preferred starting ad budget in the notes (we recommend $1,000/month). Your selection goes straight to Matt, and you'll be copied on the confirmation so you have a record of what was chosen.
Thanks, ! Your selection has been sent to Matt, and a copy was sent to your email. We'll follow up within 24 hours.