Why Local Searches Matter, and What You Can Do To Help Your Business
It’s no secret that most people turn to search engines to find local services. Whether you're a plumber, bakery, or yoga studio, your potential customers are looking online—and if people can't find you, you’re missing out.
The statistics related to local search results are pretty remarkable:
To rank high in local results, your website needs to do a few things really well:
1. Include Your Business Details Everywhere
2. Local Keywords are Vital
3. Add Location-Specific Content
Links from local organizations, directories, or blogs can boost your website’s authority. Partner with local businesses, sponsor events, or engage with the community to earn these valuable backlinks.
While Google is the king of search engines, don’t forget about other platforms:
Improving your local search presence takes time and strategy, but it’s one of the most effective ways to connect with nearby customers. At Minnesota Web Studio, we specialize in helping small businesses optimize their online presence. Contact us today to learn how we can help you stand out in local searches!
It’s no secret that most people turn to search engines to find local services. Whether you're a plumber, bakery, or yoga studio, your potential customers are looking online—and if people can't find you, you’re missing out.
The statistics related to local search results are pretty remarkable:
- 46% of Google searches are for local information.
- 88% of local searches on a mobile device resulted in a call or visit to a local business within 24 hours.
- 97% of users report learning more about a business online than anywhere else.
- 61% of users are more likely to contact a business if they have a mobile-friendly website.
Optimize Your Website for Local Searches
To rank high in local results, your website needs to do a few things really well:
1. Include Your Business Details Everywhere
- Ensure your business name, address, and phone number (NAP) are consistent across your website and platforms like Google My Business (GMB).
2. Local Keywords are Vital
- Incorporate terms like “[Your Service] near [Your Location]” in your website content, meta descriptions, and headers.
3. Add Location-Specific Content
- Blog posts about local events, community involvement, or regional tips can help your website resonate with your audience and improve local SEO.
Build Authority with Local Backlinks
Links from local organizations, directories, or blogs can boost your website’s authority. Partner with local businesses, sponsor events, or engage with the community to earn these valuable backlinks.
Go Beyond Google
While Google is the king of search engines, don’t forget about other platforms:
- List your business on Yelp, Bing Places, and social media platforms.
- Encourage reviews (and respond to them!).
Track and Adjust
- Use tools like Google Analytics and Google Search Console to track your local search performance.
- Pay attention to which keywords or pages drive the most local traffic and refine your strategy accordingly.
Ready to Get Started?
Improving your local search presence takes time and strategy, but it’s one of the most effective ways to connect with nearby customers. At Minnesota Web Studio, we specialize in helping small businesses optimize their online presence. Contact us today to learn how we can help you stand out in local searches!