Broman Chiropractic & Wellness Center has 40 years of trusted care, an integrated team offering chiropractic, massage, acupuncture, and dry needling, and some of the most flexible hours in the area. This proposal outlines a new website built on a strong SEO foundation, so the practice shows up when local patients search for the care you provide.
We reviewed bromanchiro.com with a focus on SEO and local search. Each item below is an opportunity to help more Maple Grove and Plymouth patients find the practice.
| Area | What We Found | Why It Matters |
|---|---|---|
| Page footprint | Five service pages and no condition pages | Patients search by symptom (“sciatica relief Maple Grove”). Without matching pages, the site misses those searches. |
| Service area | Page title targets Plymouth, with no Plymouth content on the site | Search engines need supporting content before they rank a page for a location. |
| Headings | Template-generated headings such as “YOUR Maple Grove CHIROPRACTORS” | Clear, natural headings help search engines understand each page. |
| URL structure | Chiropractic Care lives at /our-techniques/; provider URLs are inconsistent | Descriptive, consistent URLs reinforce relevance. |
| Image alt text | Service images and awards badges lack descriptive alt text | Missed accessibility and image search signals. |
| Content accuracy | FAQ says “35+ years” (now 40), mentions online scheduling that the site does not offer, and cites statistics without sources | Accuracy and sourcing build trust with patients and with Google's health content standards. |
| Directory listings | WebMD and Healthline profiles are unclaimed | Consistent listings across the web support local rankings. |
| Platform | Hosted on Perfect Patients, a subscription chiropractic platform | Limits custom pages and SEO control. A site you own gives full flexibility. |
Clinical review built in. As a licensed PharmD with a background in clinical practice and medical writing, Matt Sommers reviews health content for accuracy and appropriate sourcing, so the site reads with the same credibility the practice has earned.
A complete rebuild with a full SEO foundation.
Everything in Core, plus pages built to capture more local searches.
Timeline: Approximately 4 to 6 weeks from kickoff to launch, depending on content and photo turnaround.
Managed hosting and ongoing care so the site stays fast, secure, and current.
Fresh, locally focused articles written for patients and search engines.
Each article targets a specific local search, such as “desk job neck pain Maple Grove” or “prenatal chiropractor near Plymouth.” Over time, the site ranks for a much wider set of searches.
Regularly updated sites give search engines a reason to revisit and re-evaluate pages more often.
Articles link to condition and service pages, passing relevance and helping those pages rank higher.
Helpful, accurate articles answer patient questions and show the team's expertise. They also give the practice material for Google Business Profile posts, social media, and email.
Example topics (Maple Grove focus):
| Item | Price | Billing |
|---|---|---|
| Website: Core | $3,000 | One time |
| Website: Growth Recommended | $4,000 | One time |
| Hosting & Maintenance | $150 | Monthly (optional) |
| Monthly Local Content | $100 per article | As published, 1 to 2 per month typical (optional) |
| Example: Growth + hosting + 2 articles/month | $4,000 | One time, then $350/month |
Minnesota Web Studio is a St. Paul web design studio serving Twin Cities businesses and healthcare practices. Founder Matt Sommers, PharmD, spent 12 years in clinical pharmacy before moving into medical writing and web development. That background shapes how we build healthcare websites: clear for patients, accurate in every clinical claim, and built to be found. Matt works directly on every healthcare project from kickoff through launch and maintenance.
Questions anytime: 651-252-4340 | minnesotawebstudio.com
Pick your website package below, add any optional services, and submit. Your selection goes straight to Matt, and you'll be copied on the confirmation so you have a record of what was chosen.
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