This proposal covers the second phase of work for Brave Defiance Consulting, building on the SEO therapy pages already in progress. The goal is to connect the therapy side of the site to the broader Brave Defiance ecosystem — retreats, restorative wellness, and deeper community — so that every visitor has a clear pathway regardless of where they enter.
The scope below includes updates to the existing retreat page, a reusable retreat landing page template (built using the upcoming Florida retreat as the first implementation), WeTravel booking integration, GA4 analytics setup with conversion tracking, and privacy policy updates to reflect the new tracking in place.
The current retreat page is static. This update converts it to a dynamic hub that pulls retreat content from Custom Post Types (CPTs) as new retreats are added — so the page stays current without manual rebuilding each time. Includes introductory copy covering the Brave Defiance retreat philosophy and a structured listing of current and upcoming retreats.
WeTravel will need to provide access to the account so available embed options can be reviewed. If WeTravel offers a native booking widget or embed code, it will be integrated directly into the retreat landing page for a seamless checkout experience. If native embedding is not available, booking calls to action will link through to the WeTravel booking page. Either way, the Brave Defiance site serves as the primary marketing and SEO destination, with WeTravel handling payment and fulfillment on the back end.
GA4 will be installed and configured on the site, with conversion events set up to track retreat page visits and booking interactions (WeTravel clicks, form submissions, and interest list signups). This gives a clear picture of which traffic sources and pages are driving actual booking behavior over time.
With GA4 and conversion tracking in place, the site's privacy policy and terms of use will be updated to accurately reflect the data being collected and how it is used. Included at no additional cost.
A full conversion-focused landing page built for the October 2027 Florida retreat, designed as a reusable template for all future retreats. Once the template is in place, new retreat pages can be spun up without rebuilding the structure from scratch. Includes all sections requested:
| Deliverable | Price |
|---|---|
| Retreat hub page (static to CPT-driven rebuild) | Included |
| Retreat landing page template + Florida retreat page | Included |
| WeTravel booking integration | Included |
| GA4 setup with conversion event tracking | Included |
| Privacy policy and terms of use updates | Included |
| Total — Retreat Phase | $800 |
This phase is priced separately from the SEO therapy pages ($500), which are already in progress. Both can run concurrently or sequentially depending on your preference.
Pick your package below, add ongoing support if you'd like it, and submit. Your selection goes straight to Matt, and you'll be copied on the confirmation so you have a record of what was chosen.
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